Built From a Real Journey. Guided by Real Science.
Gila didn't start in a boardroom. It started at a kitchen table, watching someone we love struggle — and realizing the tools that existed were watching too.
The Journey That Started It All
Sezen's partner has lived with obesity for most of his life. Through years of cycles — losing weight, regaining it, trying again — food became tangled with comfort, identity, and coping. Every approach worked for a while. None of them lasted.
When he discovered GLP-1 medication, something shifted. For the first time, the constant noise around food began to quiet. The medication did what it promised. But what came next was unexpected — a different kind of struggle.
Social media was flooded with contradicting advice. Influencers sold quick transformations. Forums were split between miracle stories and fear. There was no clear guidance on what to expect at month three, month six, or beyond. No one talked about the doubt that creeps in when progress slows, or the identity confusion that comes with changing your relationship with food after decades.
The Gap a Coach Could See
As an ICF-certified coach, Sezen had spent years helping people build lasting behavioral change. She knew what sustainable transformation required — identity shifts, habit architecture, emotional resilience. She also knew what it looked like when those elements were missing.
Walking alongside her partner's GLP-1 journey, she saw the gap firsthand. There was clinical guidance for dosing. There were trackers for weight and meals. But there was nothing for the moments between — the creeping doubt at month four, the silence when the scale stalls, the noise from every direction telling you what to do while no one asks how you're actually feeling.
Trackers recorded the data. No one addressed the person behind it.
Why Gila Exists
Today, Sezen's partner has reached a sustainable weight — not through willpower or a quick fix, but through habits, identity work, and a support system that understood the full picture. The lasting insight wasn't medical. It was behavioral. Long-term persistence isn't driven by data alone. It's driven by identity, belonging, and feeling understood.
53.6% of GLP-1 users discontinue within a year. 72.2% within two (JAMA, 2023). Side effects are the leading reason, but close behind: lack of support, fading motivation, and no framework for who you're becoming. Gila was built to close that gap — not as a tracker, but as a persistence companion grounded in behavioral science and shaped by the lived reality of a GLP-1 household.
Our Methodology
Gila brings four evidence-based disciplines together into a single daily companion:
Cognitive Behavioral Therapy
Reframe thought patterns around food, body image, and identity — not just log them. Gila helps you recognize and reshape the mental patterns that drive behavior.
Neuro-Linguistic Programming
The language you use about yourself shapes the identity you build. Gila's Identity Architect uses NLP principles to help you become someone new, not just someone lighter.
Behavior Design
Habits engineered for the real life of someone on GLP-1 medication. The Habit Playground builds routines that persist through side effects, plateaus, and life.
Pharmacokinetic Modeling
Understand your medication's presence in your body — not just your dosing schedule. Gila models serum exposure, therapeutic buildup, and side-effect timing so you know what to expect.
Gila is not
- A medical platform
- A calorie counter
- A prescription service
Gila is
- A persistence companion built on behavioral science
- Shaped by firsthand experience with GLP-1 medication
- Designed for the journey that starts after the injection
The Founder
Sezen Soykut
Founder & CEO — ICF Certified Coach
Sezen built Gila after witnessing the GLP-1 persistence gap through her own family's journey. With years of coaching experience in behavioral change, she set out to build the companion that trackers failed to be — one grounded in identity psychology, habit architecture, and the understanding that lasting change requires more than data.
Ada Serra
Host, Gila Podcast
Behavioral narrator. Covers habits, identity, and community.
Matt Cole
Host, Gila Podcast
Research co-host. Translates GLP-1 studies, drug news, and pilot data.
Ada Serra and Matt Cole are brand hosts of the Gila podcast. Their portraits are illustrative AI-generated images.
Articles are edited by Sezen Soykut (ICF ACC), editor-in-chief.
"If you're on this journey — you're not doing it alone anymore."